Tragedy strikes: On Christmas Eve of 1934 Donato collapsed as he was working in the store. He passed away two days later on December 26th, 1934.
Right: News of Donato’s sudden passing made the front page of the Peterborough Examiner on December 26th, 1934
After Donato’s passing his sons carried on as best they could. The 1935 City Directory shows the business has moved to a different address on Charlotte Street. Vic Minicola is listed as the manager and younger brother Alfred is now listed as a clerk at the store:
Minicola Fruit and Grocery Co, V Minicola, mgr; 218 Charlotte
Minicola, Alfd F, clk Minicola F & G Co, 172 Westcott
Minicola, Victor (Evelyn), mgr Minicola Fruit & Grocery Co, h 172 Westcott
After 1936 the business is closed and is no longer listed in the City Directory. By 1937 Vic Minicola is listed as a machinist at the Outboard Marine factory where he would work until his retirement in the mid 1970’s.